How to promote your music? (+secret tips)

by Lukas Brauer
September 11, 2021

Every artist is focused on creating amazing music, but the reality is that even the best music won’t do well unless you promote it properly. Which does make you wonder, how can you promote your own music? Here are some tips and tricks to help you achieve that. The truth is that you don’t have to spend a lot of money to promote your music, it all comes down to knowing where you can promote it and the results you can achieve.

Things to consider before you promote your music

Before you actually start promoting your music, you want to make sure that you create the best possible music that you can. Having a good production and the right vocals in your song can really make your music stand out of the crowd. After all, if your music is interesting and appealing, people will relate to the song a lot more. They will add it to playlists, which in turn will lead to more listens thanks to the streaming service algorithms seeing your song as something is in demand.

Create social media content for you/your band

Social media is still one of the best ways to obtain exposure as a band. What you want to do is to share snippets of your song on social media, with TikTok being a major example here. YouTube, Facebook and Instagram can also offer you a lot of exposure. It helps immensely, and combined with some of the other tips listed below, it can help you bring in amazing success.

Reach out various podcasts and local radio stations

A good way to promote your music nowadays is via podcasts. There are a lot of podcasts out there that will be more than happy to take you on as a guest and talk about your music. In addition, you want to double down on that and start sharing your music with local radio stations. This will also help generate quite a lot of interest for your music, and that’s extremely important. Many of the major bands started off on local radio stations, so they can be a great place to promote your music.

Create an email list

You want to have a website for you or your band, and then you can share your music and all kinds of exclusive content there. You can also ask your website visitors for their emails in exchange for exclusive content too. This way you can build your email list and share emails whenever you have new music or content. That can help boost your exposure, and it will also make it easy for people to get back to your music as well.

Put your music on Soundcloud

Soundcloud is a very popular platform where you can share your music and have people listen it free of charge. It has a large community of music lovers, and it will give you tons of exposure. Many artists got started on Soundcloud and they now have a rather large audience. So yes, this can be a great starting point if you want to promote your music and reach as many people as you can.

Enroll on the Bandsintown platform

This is a concert discovery platform used by more than half a million artists and which has over 50 million fans. The reason why this is great for promoting your music is because more people can learn about you, your music and your concerts. Many users look for concerts in their local area, and if they don’t know your band, they will look you up and see what type of music you create, etc. This can be great for your exposure.

Music blogs

Getting featured on music blogs is another great way to promote your music. The reason is simple, people are very invested in music blogs, and for many it’s one of the best ways to find new music. It’s a very good way to find new bands or access some of the latest music on the market. That’s what makes it well worth it.

Start using music sharing and discovery websites

Audiomack is a great example, but you also have Cymbal, Bandcamp, Last FM, Indie Shuffle, Music Roamer and so on. These sites are great because you can pick your genre, create a profile and people interested in that music genre will find you a lot easier. It’s a very good idea to take your time and use such platforms, because they deliver tons of value and quality, and the experience as a whole is very impressive.

Start booking gigs

A great way to promote your music is to start booking gigs. The reality is that pay doesn’t really matter at this point, you just want to ensure that your music is listened by as many people as possible. That’s what will help you get past those challenges and push the limits in the long run. Book gigs, locally or nationally, and you will find yourself impressed with the results.

Work with influencers

Another, newer way to generate exposure for your music is to work closely with influencers. These are people that already have a pretty large audience, so it’s a great way for you to promote your music in front of them. Granted, influencers need to be paid in order to promote your music, but it’s definitely worth it, and you can obtain a whole lot of exposure.

Get added to playlists

Reach out to playlist curators as playlists are the one thing that really gets your streams high. Big playlists on Spotify often have a contact info in their description, so you can reach out to them and send them your link. Another option is to use websites like PlaylistPush but it’s quite expensive.

Have the right vocal

Having the right vocal is essential in most cases. The right vocal underlines the tracks emotions and creates an earwig. This way people are more likely to share your track and show them to friends. This way the algorithm picks up the song even more and you have a better chance getting added to big algorithmic playlists. You might want to check out the Vocals we offer on our site.


These tips and tricks are very helpful and they will make it easier than ever to boost your exposure as a musician. Granted, it does take time to promote your music, so you can’t expect immediate results. But once you start using these ideas, you will find it easier to target your audience and generate the exposure you want. Make sure that you’re consistent at creating great, exciting music, as this will help you expand your growth as an artist even further than you would imagine. Once you start using these ideas, you will have no problem promoting your music and reaching no people, so get started today!

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